The blog of an advertising student, including postings on interest, general research, discoveries and work

Tuesday 22 December 2009

Bruce Davidson

Bruce Davidson, The Dwarf (Smoking with flowers in hand) 1958
Bruce Davidson, Untitled, Subway, New York, (Women in Dresses on Platform)

Bruce Davidson, Untitled, Subway, New York (Two Seated Women)


Bruce Davidson, 100eme Row, 1966-8

Sunday 8 November 2009

dave trott first presentation

Dave Trott wanted to see it as a film/moving image ... more on this to come!

Sunday 25 October 2009

10 best advertising agencies to work for FROM BRAND REPUBLIC

Taken from the Campaign Annual 2007.

1. Wieden & Kennedy

Wieden & Kennedy seems to have it all. If you work there, you can contribute to some of the best advertising campaigns in the world, and it has a reputation for treating its staff with respect. There's a knitting class, "Thirsty Thursdays", a generous pension scheme and free language lessons. Trendy offices near Brick Lane complete the picture.

2. Fallon

There isn't an ambitious ad practitioner that wouldn't give their favourite pair of ultra-cool faded jeans to work at Fallon. It's the opportunity to be part of some of the best advertising in the world. Nevertheless, the agency is utterly uncompromising. This comes across in its world-beating reel, but also in its treatment of staff. Some thrive there, while others head for the door.

3. MediaCom

MediaCom is known for valuing its staff. "People first. Better results" is the agency's slogan. Staff perks include "freshness training", where the agency will subsidise the attendance of any course from tattooing to interior design. There's also the "enhance" scheme, which gives staff access to a life coach.

4. Miles Calcraft Briginshaw Duffy

Miles Calcraft Briginshaw Duffy is cut from similar cloth to the Abbott Mead Vickers of old. Staff welfare is central; there is a profit-share scheme for employees; and it has a proven track record of looking after the careers of new mothers. The free bar goes down well, as does the Curiosity Fund, whereby every member of staff is given £500 to pursue interests outside of advertising.

5. Agency Republic

If you want to enjoy your working hours, you could do a whole lot worse than apply for a job at Agency Republic. The design of the bar would make the hotelier and entrepreneur Ian Schrager proud, while meeting rooms are equipped with leather armchairs and art work, and the shop is alive and kicking. Log on to agencyrepublic.com for a taste.

6. Beattie McGuinness Bungay

Beattie McGuinness Bungay is a popular destination, according to adland headhunters. Its forays into communications beyond advertising make it a welcome home to those wanting to rip up the rulebook and try something new. In addition, the fact it is a young agency on a steep growth curve makes it an exciting place to be.

7. Bartle Bogle Hegarty

If it's a good CV you're after, a job at Bartle Bogle Hegarty is something you should be aiming for. Not only does it boast creative integrity, but you'll also learn the kind of professionalism that other agencies can only dream about. Similar to Fallon, it's not an easy place to work, but in terms of learning advertising best practice, it's second to none.

8. Abbott Mead Vickers BBDO

Once upon a time, Abbott Mead Vickers BBDO would have topped this list. It hasn't quite got the reputation for looking after its staff needs that it once had, but it's still one of the best places in town to work. There's plenty of avenues to make your mark on some of adland's most prestigious accounts, as well as to learn from some of the most professional practitioners in the business.

9. Grey

If it's a comfortable quality of life that attracts you, then you should be aiming to find employment at Grey. The agency would never have made this list in the past, but extremely swanky new offices have made all the difference. In addition, the kindly nature of the managing director, Chris Hirst, is said to have imbued the agency with a pleasant working culture. Perks include weekly access to a beautician and a doctor.

10. Archibald Ingall Stretton

Archibald Ingall Stretton doesn't appear to have a particular slogan, but "Work hard. Play hard" will suffice. It's a successful and well-run agency, that doesn't sacrifice fun for results.

Heinz Tomato Ketchup: TOPICAL AD 2



This is my second topical ad for Heinz Tomato Ketchup.

I'm worried that it might be found offensive, and might run it by someone first.

Also I'm not sure if it is instantly understandable, I am trying to think of a clearer way of getting the idea across.

Heinz Tomato Ketchup: TOPICAL AD

This is my first topical ad, for Heinz Ketchup, I want to make several then decide which is best! Or present them as a campaign.

Wednesday 21 October 2009

More Heinz

Heins Tomato Ketchup slogans:

You cant eat without it

It has to be Heinz

Better Ketchup (catch up)

The best things come to those who wait

Its a bit saucy

Good on everything

Thursday 15 October 2009

PG Wodehouse's six word discription of a hangover

"The cat stamped into the room."

Brought to my attention by the affable Simon Pegg on twitter

Wednesday 14 October 2009

THE BODY SHOP: ISSUES



Photographer: Steven Klein
Model: Lara Stone
I don' t understand why people have got upset about this, interesting issue though

The Body Shop: ISSUES From the sartorialist

This is what is said in the Sartorialist 31st Aug 09
This month Glamour magazine ran this photograph which has created quite a stir here in the US.

It seems women desperately want more images that highlight the variety of beauty that the female form has to offer. If that is true, then this should become one of the biggest selling issues in Conde Nast history.

Actually it just might become the biggest seller. When we wanted to do a post about this Tracy went to three different shops to find the magazine but all three were sold out. We had to scan this from the NY Post.

When I am shooting on the street older women and larger size women often say "no" to my request to shoot them. Actually, much more than any other category of people I shoot. I think they have a real suspicion about how the image will be used. I also think there continues to be a growing disconnect between the fashion community and "average" women in general

However, do you think that this economic crisis has forced the fashion community to open it's eyes a little bit to what the customers want?

The Body Shop



I think they are going for the same rebel attitude as their old Ruby campagne.
When I went to Girl Guides, we had someone in from the body shop to give a talk and we could try out the products. She brought a Ruby doll in, and told us how Mattel (Barbie company) diddn't like it because "It looked too much like Barbie"

New York Times offers similar messages from other brands:
For instance, ads for Dove beauty bar promote that Unilever product as ''for the beauty that's already there.'' Campaigns for Chic jeans from the Henry I. Siegel Company have carried such themes as ''Look like yourself'' and ''It's what you feel that counts.'' Print ads for the Freeman Cosmetic Corporation feature a woman, her back turned to the camera, asking, ''How much do you need to see to know I'm beautiful?'' And an ad for Special K cereal, run in Canada by the Kellogg Company, that depicted an ultrathin model and carried the headline ''If this is beauty, there's something wrong with the eye of the beholder.''

THE BODY SHOP: ISSUES


After thinking about a maverick branding campagne for the body shop, I've got thinking and reading about beauty and related issues

Picture Me (this links to the trailer and a Guardian report) is a documentary to be released by a model called Sara Ziff about the modeling industry

"How can you put a fourteen year old girl in a sexy dress, and tell her to look sexy, when shed probable never had sex."

my space page

From the Guardian Report by Louise France:

The scene: a casting with a photographer, one of the top names in his profession. Halfway through the meeting Cech is asked to strip. She does as instructed and takes off her clothes. Then the photographer starts undressing as well. "Baby - can you do something a little sexy," he tells her. The photographer's assistant, who is watching, eggs her on. What's supposed to be the casting for a high-end fashion shoot turns into something more like an audition for a top-shelf magazine. The famous photographer demands to be touched sexually. "Sena - can you grab his cock and twist it real hard," his assistant tells her. "He likes it when you squeeze it real hard and twist it." "I did it," she shrugs, looking into the video camera. "But later I didn't feel good about it." The following day she hears that the job is hers if she wants it. She turns it down.

A 16-year-old model is on a photo shoot in Paris. She has very little experience of modelling and is unaccompanied by her agency or parents. She leaves the studio to go to the bathroom and meets the photographer - "a very, very famous photographer, probably one of the world's top names", according to Ziff - in the hallway. He starts fiddling with her clothes. "But you're used to this," says Ziff. "People touch you all the time. Your collar, or your breasts. It's not strange to be handled like that." Then suddenly he puts his hands between her legs and sexually assaults her. "She has no experience of boys, she hasn't even been kissed," says Ziff. "She was so shocked she just stood there and didn't say anything. He just looked at her and walked away and they did the rest of the shoot. And she never told anyone."

HOVIS

Hovis' first advert was in 1925,
lancashire
Hovis eventually became part of Rank Hovis McDougall in 1962, now the quoted food conglomerate RHM, which also owns the Mother's Pride and Nimble bread brands.

Some designs for moot.ie

My first messings around for moot.ie *the brilliant mobile phone ap.* links to follow in a few months

PLACE I WANT TO VISIT

It’s all here...the brands and packs, posters and adverts, fads and fashions, toys and games. Evocative and inspiring, it’s a kaleidoscope of images and iconic brands.

Featuring over 12,000 original items from the Robert Opie Collection, the Museum of Brands, Packaging and Advertising is a recent addition to the museums in London, located just off the famous Portobello Road in Notting Hill.

The history of consumer culture is revealed though household products and shopping basket favourites in our ‘time tunnel’, which charts a nostalgic journey from Victorian times to the present day. Discover how well-loved brands evolved through their creative use of packaging and advertising, and how we evolved with them.

DESIGNER STUDY: Laura Foreman



She's was one of the judges of the area i want to enter for d&ad this year, so thats where I started from,
She studied natural sciences at Camebridge, and writes poetry..

From ISTD Typographers/26 Writers. Exhibition at The British Library

When I was as tall as the book stack by my bed is now,
I'd push my finger along the pages
Prodding each word to see if it had any life in it.
When I could call them all, they'd shake awake
And tell me a story.
I don't even notice it happening any more.

From:

She and FromFiftyFive worked on an idea of six word stories,
Stories made up of only six words, here is hers:

GIVEN
UP
YET?
NO,
STILL
TRYING.

They said they are commissioning other writers to come up with some, so that's one to watch!

From: http://www.sixbyten.com/

She has also taken part in this book


which looks interesting, heres the review from

In a world of dumbed-down media and txt-speak, six of the most talented young writers speak out. This is a must-have anthology for anyone interested in the future of poetry, featuring new work by Joe Dunthorne, Inua Ellams, Laura Forman, Emma McGordon, Abigail Oborne and James Wilkes.